Date: January 30, 2009
Subject: We're kicking the competition
If you're a student of the Internet, you know about sites that assess Web traffic. Statistics from these sites measure whether Websites have gained or lost visitors and how many pages those visitors view during each visit. Traffic analyzers rank these sites and estimate the number of people they reach.
Over the past several years, a surprising trend has emerged. We have won the hearts and minds of Web surfers. Prohibition focused sites like www.whitehousedrugpolicy.gov (the ONDCP), www.freevibe.com, and www.theantidrug.com have all seen drops in Web traffic. Their page views have plummeted and their reach has shrunk. Their funding -- some from the famed National Youth Anti-Drug Media Campaign -- has fallen from almost $200 million to "only" $60 million in 2008. And don't forget those $15 million Super Bowl ads!
In contrast, reform-focused sites like our www.mapinc.org are growing in both rank and reach, and visitors view a remarkable 10 pages or more during each visit.
The surprising fact is that, in the face of billion dollar budgets and flashy advertising, we achieve these results on a budget of only 0.5% (!) of theirs. In these tough economic times, that is incredible value and incredibly effective.
While our Websites are FREE for our visitors, they are not free to produce. Your tax deductible donation funds our rank, reach, and page views and keeps them all well ahead of our prohibition competition.
Donating is quick, easy, and secure at
Make sure these tough economic times don't diminish drug policy reform's Web presence. Donate today!
P.S. You can spread your donation over the course of a year by automatically repeating it every month, quarter, or half year as noted on our donate page at http://www.drugsense.org/donate.
Checks can also be made payable to DrugSense and mailed to:
14252 Culver Dr #328
Irvine, CA 92604-0326
Or you can donate toll free by calling 1-800-266-5759.
Again, donating is quick, easy, and secure online at http://www.drugsense.org/donate.
Find out for yourself how drug policy reform is doing. Check out these sites and their statistics from Alexa: The Information Company.
DrugSense Main Websites ---
Media Awareness Project (United States rank = 12,974) http://www.alexa.com/data/details/traffic_details/mapinc.org
DrugSense (Unite States rank = 66,910)
Drug PolicyCentral (United States rank = 96,367) (http://www.alexa.com/data/details/traffic_details/drugpolicycentral.com
Their Youth Anti-Drug Media Campaign Websites ---
Office of National Drug Control Policy - ONDCP (United States rank = 52,586) http://www.alexa.com/data/details/traffic_details/whitehousedrugpolicy.gov
The Anti-Drug (United States rank = 68,563) http://www.alexa.com/data/details/traffic_details/theantidrug.com
Freevibe (United States rank - 82,373)
Don't forget that DrugSense's budget is just tiny fraction of theirs.
Convinced of our value? Why not donate today! http://www.drugsense.org/donate
As a 501(c)(3) educational non-profit, your donation is tax deductible to the extent provided by law.
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