Organizational and Program Facts

Organization Name:

DrugSense - The Media Awareness Project (MAP)

Tax Status:


Year Founded:

1995 (incorporated 9/25/96)


14252 Culver Drive #328
Irvine, CA, 92604-0326


1-800 266-5759


1-800 266-5759

Contact Name:

Mark Greer

Contact Title:

Executive Director

Contact E-mail:


Primary Websites:

http://Mapinc.org and http://DrugSense.org


DrugSense and its largest endeavor, the Media Awareness Project (MAP), combine to form a 501(c)(3) non-profit corporation that provides accurate information about drug policy to heighten awareness of the expensive, ineffective, and destructive "War on Drugs." DrugSense informs the public about rational alternatives to the drug war and organizes citizens to take actions that encourage reform.


1. To inform public about drug policy issues so that decisions can be based on facts and debate, rather than propaganda and dictum;

2. To ensure that the media presents all sides of this complex issue without bias or sensationalism;

3. To build active citizen groups and constituencies who will demand that public officials change course.


DrugSense was established to vastly increase the call for reform of our expensive, ineffective, and destructive drug policies, commonly known as the "War on Drugs." We exist to provide accurate information about drug policy, both in the United States and worldwide. We raise public awareness about the inaccuracies, hyperbole, and propaganda often provided by organizations such as the Drug Enforcement Administration (DEA) and Office of National Drug Control Policy (ONDCP). To that end, we engage in a wide variety of Internet-based activities and programs that directly educate the public and influence the press, while simultaneously providing support to a very diverse and multifaceted drug policy reform movement.

Until the advent of the Internet, the drug policy community was largely devoid of an inexpensive way to reach out and activate thousands of motivated individuals and groups who needed only direction to become effective. Lack of resources and the challenge of competing with an entrenched multi-billion dollar propaganda machine, orchestrated by current supporters of U.S. drug prohibition, made the task of bringing forth an open and honest discussion about drugs a very formidable one.

What DrugSense refers to broadly as "media activism" offers the most innovative, inexpensive, and effective means of simultaneously educating the public, giving a voice to reform, and influencing the media. Tactics like writing Letters to the Editor (LTEs), participating in radio talk shows, and providing electronic support to reform-oriented groups weave together to form media activism. This effort aims to shift public opinion and ultimately change public policy. To our knowledge, no other drug policy group in the world offers the number of diverse and creative forms of media activism as do DrugSense and MAP.

Organizational and Program Facts Narrative Evaluation Finances

14252 Culver Drive #328
Irvine, CA, 92604-0326
(800) 266-5759